Diploma of Marketing and Communication

CRICOS Course Code: 099876GCourse Code: BSB52415

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.

Fine out more Information about this course

Employment pathway

Typically, students completing this qualification may perform the role of a Marketing Manager; Campaign Manager; Executive Assistant.

Pathway from the qualification

BSB61315 Advanced Diploma of Marketing and Communication or a range of other Advanced Diploma qualifications

Course duration and fees

The total duration will be 78 weeks including the breaks.

See: Academic Calendar & Fees for detailed information.

Qualification sturcture

  1. Course Units
    • BSBMKG507 Interpret market trends and developments
    • BSBMKG523 Design and develop an integrated marketing communication plan
    • BSBPMG522 Undertake project work
    • BSBMKG501 Identify and evaluate marketing opportunities
    • BSBMKG502 Establish and adjust the marketing mix
    • BSBMKG515 Conduct a marketing audit
    • BSBADV507 Develop a media plan
    • BSBMKG506 Plan market research
    • BSBMKG510 Plan e-marketing communications
    • BSBMKG508 Plan direct marketing activities
    • BSBMKG537 Develop a social media engagement plan
    • BSBMKG516 Profile international markets

Skills you will be developing

  • Communication skills
  • Problem-solving skills
  • Planning and organising
  • Self-management skills
  • Initiative and enterprise

Jobs related to this course

  • Marketing Manager
  • Campaign Manager
  • Executive Assistant

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