Certificate 4 in Marketing and Communication

CRICOS Course Code: 099875GCourse Code: BSB42415

This qualification is suitable for those who use well-developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a de ned range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others; however, they typically report to more senior practitioners.

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Employment pathway

Typically, students completing this qualification may perform the role of an Advertising Account Coordinator; Marketing and Communications Consultant; Direct Marketing Officer; Market Research Assistant; Marketing Coordinator; Marketing Officer; Media Assistant; Media Planner.

Pathway from the qualification

BSB52415 Diploma of Marketing and Communication or a range of other Diploma qualifications

Course duration and fees

The total duration will be 52 weeks including the breaks.

See: Academic Calendar & Fees for detailed information.

Qualification structure

  1. Course Units
    • Make a presentation (BSBCMM401)
    • Articulate, present and debate ideas (BSBCRT401)
    • Apply digital solutions to work processes (BSBMGT407)
    • Apply marketing communication across a convergent industry (BSBMKG417)
    • Develop and apply knowledge of marketing communication industry (BSBMKG418)
    • Promote products and services (BSBMKG413)
    • Profile the market (BSBMKG401)
    • Analyse consumer behaviour (BSBMKG419)
    • Analyse and present research information (BSBRES411)
    • Write complex documents (BSBWRT401)
    • Conduct market research (BSBMKG408)
    • Undertake marketing activities (BSBMKG414)

Skills you will be developing

  • Communication skills
  • Problem-solving skills
  • Planning and organising
  • Self-management skills
  • Initiative and enterprise

Jobs related to this course

  • Advertising Account Coordinator
  • Marketing and Communications Consultant
  • Direct Marketing Officer
  • Market Research Assistant
  • Marketing Coordinator
  • Marketing Officer
  • Media Assistant
  • Media Planner

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