Advanced Diploma of Marketing and Communication

CRICOS Course Code: 099877FCourse Code: BSB61315

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications eld. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

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Employment pathway

Typically, students completing this qualification may perform the role of a marketing director; marketing strategist; national, regional or global marketing manager.

Pathway from the qualification

After achieving this qualification candidates may choose to undertake studies at higher education level.

Course duration and fees

The total duration will be 78 weeks including the breaks.

See: Academic Calendar & Fees for detailed information.

Qualification sturcture

  1. Course Units
    • Develop an advertising campaign (BSBADV602)
    • Develop and implement strategic plans (BSBMGT616)
    • Develop a marketing plan (BSBMKG609)
    • Manage finances (BSBFIM601)
    • Develop and implement a business plan (BSBMGT617)
    • Manage innovation and continuous improvement (BSBMGT608)
    • Manage knowledge and information (BSBINM601)
    • Manage the marketing process (BSBMKG603)
    • Manage market research (BSBMKG607)
    • Develop organisational marketing objectives (BSBMKG608)
    • Provide leadership across the organisation (BSBMGT605)
    • Plan and establish compliance management systems (BSBCOM603)

Skills you will be developing

  • Communication skills
  • Problem-solving skills
  • Planning and organising
  • Self-management skills
  • Initiative and enterprise

Jobs related to this course

  • Marketing director
  • Marketing strategist
  • Global Account Manager

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